Tourist Board adopts 2021 progamme focusing on stronger marketing and PR

The Croatian National Tourist Board (HTZ) assembly on Monday adopted HTZ's programme and financial plan for 2021 which foresees strengthening marketing and PR activities focussed on presenting Croatia's tourism, highlighting safety and preparedness in circumstances of the COVID-19 pandemic.

The HTZ assembly met online and was presided by Minister of Tourism and Sports Nikolina Brnjac and HTZ Director Kristjan Stanicic. The assembly adopted next year's programme of activities and financial plan among other things, as well as a new Statute that has been adapted to legislative provisions.

"Based on the plan for next year, HTZ will strengthen marketing and PR activities and additionally strengthen its activities in the domain of strategic projects that can include local and regional tourist boards. In 2021 we will also focus on presenting Croatia's tourism product with an accent on the safety and preparedness of Croatia and its tourism destinations in the circumstances during the COVID-19 pandemic," HTZ said in a press release.

The assembly also adopted an amended programme and financial plan for 2020 and approved a tender to be advertised for the preparation of a strategic marketing and operational plan for Croatia's tourism for the period from 2021 to 2025.

"I believe that with a more intensive promotional campaign aimed at target destinations Croatia will establish itself as a safe destination, capitalising on the fact that we are well connected by all transport means, particularly roads," said Brnjac and added, "safety has been our brand until now and we will continue to develop that and adapt it to the new circumstances. I believe that next year, with a vaccine and adhering to epidemiological measures, we can expect the desired tourism turnover."

Stanicic said that considering the circumstances, he is satisfied with the tourism turnover achieved this year which will be 50% of last year's but, he added, it has exceeded initial estimates.

(Hina)

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