​HTZ to continue marketing cooperation with ADAC

The Croatian National Tourist Board (HTZ) Assembly on Tuesday decided on strengthening its marketing cooperation with the ADAC, the German automobile club, which would encompass the joint promotion and advertising at the German market in 2023.

The HTZ Assembly, which held a session in Pula, concluded that the cooperation with ADAC has been very efficient to date and that the new activities will concern the promotion and advertisement at all ADAC channels.

Cooperation with the ADAC, which has over 20 million members, is very important in the light of the fact that 70% of German guests travel to Croatia by car and that the ADAC is the biggest German campsite association.
Tourism Minister Nikolina Brnjac and ADAC signed a memorandum of understanding in late 2021.

The HTZ assembly today adopted an annual report for 2022 in which the HTZ earned  HRK 290.5 million in revenue and registered the expenditure of HRK 251.5 million.

(€1 = HRK 7.53)
(Hina/FaH)

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