ADAC: Croatian tourism has good perspective in Germany, caution needed with prices

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Tourism Minister Nikolina Brnjac met in Rovinj on Thursday with the president for tourism of the German ADAC automobile association, Karlheinz Jungbeck, with whom she signed a memorandum of cooperation two years ago.

Jungbeck warned that Germans were increasingly sensitive to prices due to the rise in the cost of living, and that Croatia should be more careful with prices, especially in campsites, noting that an increase was justified only if it was accompanied by quality, which was very important to German travellers, who are the most numerous in Croatia.

ADAC has 21.5 million members in Germany, and more than 80% of Germans trust their recommendations, and this cooperation is very important, said Nera Milićević, the director of the HTZ office in Munich.

Jungbeck added that the cooperation between ADAC and Croatia's travel industry was a "unique collaboration" and predicted a good perspective for Croatian tourism from that market also in 2024.

Despite price increases this year and last year, Croatian five-star campsites according to ADAC ratings maintained a high third place in Europe, behind Italy and France/Monaco.

Brnjac said that the cooperation with ADAC was excellent and important both for tourism and for transport (Jadrolinija, highways, etc.), and that it would continue, with mutual respect for sustainable principles in joint projects.