HTZ says results, trends point to successful tourism year

Croatia is experiencing an excellent tourism year, as evidenced by the current results and general trends in tourism turnover, National Tourist Board (HTZ) director Kristjan Staničić said at an HTZ session in Split.

"In the first five months, there were over four million arrivals and almost 14 million nights, representing a 12% increase in both arrivals and nights compared to last year," he said.

That will result in a higher tourism revenue, some of which will be directed towards promotional activities to strengthen the off-season and other projects defined by the Croatian Tourism Strategic Marketing and Operational Plan, Staničić said.

According to the eVisitor system, the most nights this year to date have been recorded in Istria County, Split-Dalmatia County, and the Kvarner region. As for destinations, the most nights have been logged in Dubrovnik, Zagreb, Rovinj, Split, Poreč, and Zadar.

"We are extremely pleased because by 1 June, we have seen more than a 10% increase in arrivals and nights. This is the only part of the season where we are interested in viewing tourism through the lens of increases in nights and arrivals... This is very important to us as it shows that we are succeeding in transitioning Croatia into a year-round destination," said Tourism Minister Tonči Glavina, who presided over the session.

In the main part of the tourist season, he expects the numbers to be at the same level as those to date. "I will openly say that it wouldn't be bad if these numbers were somewhat lower, considering our concern for sustainability."

Split-Dalmatia County Prefect Blaženko Boban said six tourist clinics would be opened this year, in Trogir, Kaštela, Makarska, Supetar, Hvar, and Split.

The HTZ plans to generate €44.6 million in revenue by the end of this year, which is 5.3% more than initially planned. When it comes to total revenues, which include funds, the amount is €54.7 million, or 4.4% more than planned.