Europe is turning more and more to health and medical tourism as it sees this sector as an opportunity to compensate for the decline in international tourist arrivals in Europe caused by stronger arrivals in other regions, notably Asia, it was said at the 8th Health Tourism Industry (HTI) conference in Zagreb on Thursday. The 8th HTI Conference, being held in Zagreb on 1-3 March, brought together more than 350 participants from 50 countries. HTI (Health Tourism Industry) is the leading platform for doing health tourism industry business in Europe, and organiser of the HTI Conference, the largest European event that gathers top health tourism professionals from Europe and world-wide. Eight years ago, it has been created as a private initiative reinforced by the Croatian Chamber of Commerce (HGK).
HTI brings together tourism industry leaders from private and public sector, with the aim to address key challenges that health tourism is facing today, but also to discuss upcoming developments. It lets them to stay on top of the trends, exchange and grow their knowledge, and establish profound business network which will generate new business opportunities.
Conference director Zdeslav Radovcic said that with the first HTI conference eights years ago, they were among pioneers in Europe and in the meantime, the conference became Croatia's export product. Two years ago the HTI conference was held in Vienna and next year it will be held in Brussels.